case study: website design focused on event registration
B Strong PDX, a non-profit organization based in Portland, Oregon, is dedicated to supporting mothers battling cancer through fundraising events like their annual half marathon and 5K races.
The client sought to enhance user experience, particularly focusing on streamlining the race registration and checkout process, transitioning from manual payment methods like PayPal and Venmo to a more integrated solution.
Previously, race registrations were managed through manual payments via PayPal and Venmo, leading to inefficiencies and potential errors.
The existing registration process lacked a seamless user experience, potentially deterring potential participants.
The client was eager to elevate the website's functionality to reflect a more professional and user-friendly platform.
Implemented Eventbrite for a seamless and reliable registration process, ensuring a smooth experience for participants while simplifying payment management.
Redesigned the website's layout to provide a more intuitive and engaging user experience, making navigation and registration straightforward.
The B Strong PDX website delivered tangible improvements in usability and efficiency, aligning perfectly with the client’s goals. By implementing a streamlined registration system and enhancing the user experience, the site now supports the organization’s mission to grow participation and fundraising impact.
Participants can now register and complete payments seamlessly on the website, enhancing user satisfaction.
The client expressed satisfaction with the website's new functionality, noting the professional growth and efficiency it brings to their operations.
The streamlined process has led to a notable increase in race registrations, contributing to the organization's fundraising goals.
